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SEO Auditing

Get found. Get traffic.

Our SEO engine analyses your pages against 100+ ranking factors, from metadata and structured data to Core Web Vitals and mobile-friendliness. In our testing, we found that the average website has 12 SEO issues that are easy to fix but hard to spot without a dedicated scanner. Every finding includes clear fix guidance so your team can act immediately.

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53%

of all website traffic comes from organic search

75%

of users never scroll past the first page of results

14.6%

close rate for SEO leads vs 1.7% for outbound

What is seo auditing? An SEO audit is a systematic analysis of a website's search engine optimisation factors, including metadata, structured data, internal linking, Core Web Vitals, and mobile-friendliness, to identify issues that prevent pages from ranking well in search results.

What We Check

Comprehensive feature breakdown

Metadata & Content

  • Title tag length and keyword presence
  • Meta description analysis
  • Heading hierarchy (H1-H6) validation
  • Content structure and readability
  • Canonical URL verification
  • Hreflang tag validation

Technical SEO

  • Broken link and redirect chain detection
  • Sitemap.xml presence and validity
  • Robots.txt configuration review
  • URL structure analysis
  • Mobile-friendliness assessment
  • Page crawlability checks

Rich Results & Social

  • Schema.org structured data validation
  • Open Graph tag completeness
  • Twitter Card configuration
  • JSON-LD generation and suggestions
  • Rich snippet eligibility checks
  • Social preview accuracy

Methodology

How we audit

1

Crawl & Discover

We crawl your pages like a search engine would, following links, reading sitemaps, and checking robots.txt directives.

2

Analyse Against 100+ Rules

Each page is evaluated against our rule engine covering metadata, content structure, technical SEO, and rich results.

3

Prioritise by Impact

Findings are ranked by their potential impact on rankings, so you fix the most important issues first.

4

Deliver Fix Guidance

Every issue comes with a clear explanation and actionable recommendation - copy-paste fixes where possible.

Common Findings

Issues we commonly detect

Missing or duplicate title tags

critical

Pages without unique title tags are nearly invisible to search engines and reduce click-through rates.

No structured data

serious

Without Schema.org markup, your pages miss out on rich snippets that dramatically boost visibility.

Broken internal links

serious

Broken links waste crawl budget and create dead ends that frustrate both users and search bots.

Missing alt text on images

moderate

Images without alt text miss ranking opportunities in image search and harm accessibility.

Non-descriptive anchor text

minor

Generic link text like "click here" provides no context to search engines about the linked page.

Missing meta descriptions

moderate

Without a meta description, search engines auto-generate snippets that may not represent your page well.

Key Takeaways

  • Covers 100+ ranking factors per page, from metadata to Core Web Vitals.
  • Every issue includes severity, affected pages, and a clear fix recommendation.
  • Scheduled audits help you track SEO health over time and catch regressions.

Why SEO matters for your business

Organic search drives the majority of website traffic. Small improvements in rankings can lead to significant increases in qualified visitors.

FAQ

Frequently asked questions

What does an SEO audit check?

Kritano's SEO audit analyses over 100 ranking factors across every crawled page, including title tags, meta descriptions, heading structure, canonical URLs, structured data, broken links, image alt text, Core Web Vitals, mobile-friendliness, and internal linking patterns.

How long does an SEO audit take?

Most audits complete in under two minutes. Kritano crawls your pages in parallel and runs all checks simultaneously, so even sites with dozens of pages get results quickly.

How often should I run an SEO audit?

We recommend running an audit after every major content or design change, and at least monthly for active sites. Scheduled audits let you track your SEO health over time and catch regressions early.

Complete Coverage

Explore other audit dimensions

Accessibility (WCAG 2.2)

Inclusive by design.

Learn more

Security Scanning

Protect your visitors.

Learn more

Performance Analysis

Speed wins.

Learn more

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