Pricing
Simple, transparent pricing.
Start free, upgrade as you grow. Every plan includes a 14-day free trial with full access.
No credit card required. Cancel any time.
Free
For personal projects and small sites.
$0/mo
50 pages
- ·5 audits per month
- ·SEO, security & content checks
- ·30-day data retention
Starter
For freelancers and growing sites.
$19/mo
250 pages
- ·10 audits per month
- ·Accessibility & performance checks
- ·90-day data retention
Most Popular
Pro
For professionals who need full insight.
$49/mo
1,000 pages
- ·Unlimited audits
- ·All check categories
- ·1-year data retention
Agency
For agencies managing client sites.
$99/mo
5,000 pages
- ·White-label reports
- ·50 sites included
- ·2-year data retention
Enterprise
For large organisations with custom needs.
Custom
10,000+ pages
- ·Dedicated account manager
- ·Unlimited sites & seats
- ·Unlimited data retention
Full Feature Comparison
| Feature | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Audit & Crawl | |||||
| Max pages per audit | 50 | 250 | 1,000 | 5,000 | 10,000 |
| Max crawl depth | 3 | 5 | 10 | 10 | 10 |
| Audits per month | 5 | 10 | Unlimited | Unlimited | Unlimited |
| Concurrent audits | 1 | 3 | 10 | 50 | 100 |
| Available Checks | |||||
| SEO | |||||
| Security | |||||
| Content | |||||
| Accessibility | |||||
| Performance | |||||
| File Extraction | |||||
| Structured Data | |||||
| Google Dorking | |||||
| E-E-A-T Analysis | |||||
| AEO Analysis | |||||
| Mobile Audit Pass | |||||
| Sites & Sharing | |||||
| Max sites | 1 | 3 | 10 | 50 | Unlimited |
| Members per site | 0 | 1 | 3 | 10 | Unlimited |
| Domain locking | |||||
| Scheduling | |||||
| Scheduled audits | |||||
| Min schedule interval | - | 7 days | 1 day | 1 hour | 15 min |
| Exports & Sharing | |||||
| PDF export | |||||
| PDF branding | - | Site colours | Site colours | White-label | White-label |
| CSV export | |||||
| JSON export | |||||
| White-label | |||||
| Shareable report links | |||||
| Accessibility statement | |||||
| Public audit badge | |||||
| Fix snippets code | |||||
| Fix explanations | |||||
| Content Intelligence | |||||
| Content Quality Score | Score only | Breakdown | Full detail | Full detail | Full detail |
| E-E-A-T analysis | |||||
| AEO analysis | |||||
| Compliance | |||||
| EAA compliance status | |||||
| Full compliance report | |||||
| Compliance PDF export | |||||
| API & Data | |||||
| API requests/day | 100 | 1,000 | 10,000 | 100,000 | Unlimited |
| API requests/min | 10 | 60 | 300 | 1,000 | 2,000 |
| Data retention | 30 days | 90 days | 1 year | 2 years | Unlimited |
| Teams | |||||
| Max seats | 1 | 1 | 5 | Unlimited | Unlimited |
Frequently Asked Questions
How does the free plan work?
The free plan lets you audit one website with up to 50 pages per scan and 5 audits per month. You get SEO, security, and content checks with 30-day data retention. No credit card required, no time limit.
Can I upgrade or downgrade at any time?
Yes. You can switch plans whenever you need to. If you upgrade mid-cycle, you'll be charged a prorated amount. Downgrades take effect at the end of your current billing period.
What counts as a "page" in an audit?
Each unique URL that our scanner crawls counts as one page. The homepage, blog posts, product pages, and other distinct URLs are each counted separately.
What is domain locking on the Free tier?
Free tier users can only have one site, and the domain can only be changed once per month. This prevents abuse while still letting you try the platform.
Is there a free trial for paid plans?
Every paid plan includes a 14-day free trial with full access. No credit card required to start.
Do you offer annual billing?
Yes! Switch to annual billing and save 2 months - you pay for 10 months and get 12. Use the toggle at the top of the pricing cards to see annual prices.
What kind of support do you offer?
Free and Starter users get community support. Pro users get priority email support. Agency and Enterprise customers get dedicated account management.
What happens to my data if I cancel?
Your data is retained for the period specified in your plan (30 days for Free, 90 days for Starter, etc.). After cancellation, your account is downgraded to the Free tier and data beyond the Free retention window is deleted after 30 days.
Do you offer refunds?
We offer a full refund within 14 days of your first payment if you are not satisfied. Contact us at info@kritano.com.
Founder of Kritano
5 years in web development. I specialise in web auditing, WCAG 2.2 compliance, and search engine optimisation.
I built Kritano after years of running audits with fragmented tools. I write about SEO, accessibility, security, and performance based on real auditing data from thousands of scans.
Ready to see what you are missing?
Start your free audit today and discover how Kritano can help improve your website.
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